The Academy occupies an enviable position for a luxury London hotel — in the centre of Bloomsbury, an attractive district in London's West End dominated by grassy squares and grand Georgian townhouses with a history dating back 240 years.
Easily accessible are the British Museum, Covent Garden, Soho, Leicester Square and the shops of Oxford Street. Euston Station, Kings Cross and St Pancras International Station, which includes the cross-channel Eurostar service, are just a short drive away.
The Bloomsbury area gained notoriety with the ascent of The Bloomsbury Set, an influential group of writers, intellectuals, philosophers and artists which included Virginia Woolf, John Maynard Keynes and E.M. Forster, who called this part of London home in the early 20th Century.
For the Bloomsbury Set, one's prime objects in life were love, the pursuit of knowledge and the creation and enjoyment of aesthetic experience, which was their response to the propriety and conventional behaviour of the Victorian era which preceded them.